
A century of magic
The Walt Disney Company marks its 100-year anniversary with the Disney100 celebration at the Disneyland Resort
by SAMANTHA DAVIS-FRIEDMAN
The Disney Brothers Cartoon Studio was founded in Burbank, California, on October 16, 1923, by brothers Walt and Roy Disney. Over the following century, the name Disney and everything connected with it have become synonymous with imagination, innovation and magic. Today we know the enterprise as The Walt Disney Company.
With the 100-year milestone in 2023, it’s no surprise that Disney is pulling out all the stops for what chairman Josh D’Amaro bills as “the biggest celebration in Disney’s history.”
The Disney100 Celebration is centered, appropriately, at the Disneyland Resort in Anaheim, California, just 35 miles from the original studio.
The celebration includes two new nighttime events (“spectaculars” in the Disney vernacular), a version of Mickey & Minnie’s Runaway Railway (a popular Orlando attraction) and the return of a magical daytime parade (see “Magic Happens”). Here’s a look.



