by T. FOSTER JONES

Since its inception, Costco has established a reputation for reinventing the way people shop. From the warehouses to online at Costco.com, from Costco Travel to Costco Pharmacy, from the Optical and Hearing Aid Centers to the Costco Auto Program, the goal has been to reshape the way these businesses operate in order to bring members a high level of quality and value at a much better price.

At the same time—and often in conjunction with these reinventions—Costco has been on a continuing quest for ways to enhance the value of your Costco membership.

So, what’s next? Costco Next.